Our division of Marketing Research will provide support to Advisory & Consulting Divisions.
The division is divided in 3 pillars: Qualitative, Quantitative and FieldWork.
Qualitative
- Anthropology
- Anthropology
- Brand Positioning
- Depth Interviews
- Ethnographies
- Exploratory
- Focus Groups
- Need States
- Sessions
- Stretchability
Quantitative
- Concept Screening
- Distribution & Execution
- Geo Marketing
- Pricing
- Product Test
- Segmentation
- U&A
FieldWork
- CATI
- Census
- CLT
- Households
- Modern Trade
- On-line Survey
- Point of Sales
- Traditional Trade
