INDICATOR & MONITORING (I&M-POS©) – A Solution designed to evaluate Sales Force Execution through Quantifiable Objectives of Measurement, by enabling Companies to:   Execute through better Channel Planning Anticipate and meet Shopper needs & expectations Align Marketing and Sales Plans Measure and Compliance of Customer Service Protocols   The Objective is to ensure Execution Leadership by identifying Immediate […]

We are pleased to announce the launch of our new division of Marketing Research that will provide support to Advisory & Consulting Divisions. The new division is divided in 3 pillars: Qualitative, Quantitative and FieldWork. Qualitative Anthropology Anthropology Brand Positioning Depth Interviews Ethnographies Exploratory Focus Groups Need States Sessions Stretchability Quantitative Concept Screening Distribution & […]